Brand Voice / Parody2 slides
Pretty Ones Drink Jamila
A fake ad campaign for Centrale Danone's Raibi Jamila, built entirely as a personal project — nostalgia, humor, and a real business insight (price segmentation) dressed up as a soda ad.
Digital Marketing & Content — Rabat, Morocco
I don't post.
I build brands.
Carousels, captions and concepts built around a voice, not a template. This is a running record of the work — parody campaigns, cultural humour and stories people actually finish.
Available for work
About
Trained to notice what makes people stop.
My background isn't a straight line into digital marketing — and that's the point. Four years in customer care and web chat support at Foundever (earning “Best Agent” more than once) taught me how people actually think and react, not just how brands wish they would.
A 6-month run managing the blog and social channels at Bluedoor Cuisine taught me how to turn that into content people engage with. Most recently, a 3-month Community Manager internship at Digest Media let me do the same thing with a team behind me. Now I'm looking for where that goes next — in digital marketing, the field I actually love.
Content & storytelling
Carousels, captions, concepts built around a voice, not a template.
Community instinct
I know why a Reel isn't a reposted TikTok — because I've made both.
Trend fluency
From meme culture to local humour — I catch the wave before it's a trend.
Multilingual voice
Arabic and Amazigh native, English fluent, French intermediate — plus learning Korean.
2025
Community Manager — Digest Media3-month internship · social strategy & publishing
2024
Blog & Social — Bluedoor Cuisine6 months · editorial calendar, copy, community
2020–24
Customer Care & Web Chat — Foundever4 years · “Best Agent” multiple times
Work
Selected work
Cultural Humor2 slides
How to Negotiate Like Mama
A 7-slide carousel translating everyday Moroccan mom behavior — the silence, the haggling, the guilt-trip — into business negotiation lessons. Bilingual, structured, built to be shared.
Brand Voice / Parody2 slides
Morocco's National Treasure
A tongue-in-cheek ad campaign for Nooco chocolate, leaning into Moroccan pride and snack-aisle nostalgia — playful copy, a mock warning label, and a direct audience CTA at the end.
Personal Branding2 slides
How Memes Became My Superpower
A LinkedIn carousel making the case that memes are a real communication tool — concise, funny, and built to make a boring platform stop feeling boring.
Storytelling2 slides
I'm 27 and I Still Can't Eat Plain KIRI in Front of Mom
A personal-story-format carousel turning a mundane childhood memory into brand-relevant content — the format that is winning on Reels and Stories right now.